Evidence, Not AnecdotesOur knowledge is not based on anecdotes and intuition but on evidence and the scientific method.

Real-world, Not ImaginaryWe refer to scientific studies but filter out those that focus on imaginary problems and use artificial experiments. Only studies that tackle practical problems and use real-world consumer data inform our knowledge.

Experience, Not GuessworkOur collective members have global senior marketing consulting experience across multiple industries and use proven frameworks for our services.

Marketing Communications

How to increase brand salience and conversions

We advise you on how to optimize your budget, select media channels, and create successful campaigns.

5000 EUR
3 consulting days

Pricing

How to use pricing to optimize sales and profit

We advise you on how to choose your price positioning, set prices, increase prices, and use price promotions.

5000 EUR
3 consulting days

Per-Hour Consultation

250 EUR/hour
One-time consultation

Dr. Lachezar Ivanov

Dr. Lachezar Ivanov has half a decade of experience in marketing consulting, esp. in strategy, communications, and pricing. He has a Ph.D. in Marketing from European University Viadrina, Germany, has given lectures at top marketing schools (incl. Miami Ad School), and has deep knowledge of consumer behavior, gleaned through his dissertation Evolutionary Behavioral Science in Marketing and Advertising and later work.

Eaon Pritchard

Eaon Pritchard has over two decades of experience in advertising in leading roles (on both agency and client sides). He had multi-award winning spells at Weapon7 in London and Clemenger BBDO in Melbourne, teaches at the Royal Melbourne Institute of Technology, and is the author of cult advertising books Where Did It All Go Wrong? and Shot By Both Sides.