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Evidence, Not AnecdotesOur knowledge is not based on anecdotes and intuition but on evidence and the scientific method.

Real-world, Not ImaginaryWe consult scientific studies but filter out those that focus on imaginary problems and use artificial experiments. Only studies that tackle practical problems and use real-world consumer data inform our knowledge.

Experience, Not GuessworkOur collective members have global senior marketing consulting experience across multiple industries and use proven frameworks for our services.

Marketing Strategy

How to achieve profitable market share growth

We advise you on how to grow brand salience and use segmentation-based targeting to increase your market share and profit.

Market Research

How to know how your brand stacks up against your competitors

We measure your must-have marketing metrics – brand awareness, brand salience (/mental availability), distinctive brand assets, and brand attributes (/brand image associations). We can also measure customer satisfaction (e.g., NPS).

Marketing Communications

How to increase brand salience and conversions

We advise you on how to optimize your budget, select media channels, and create successful campaigns.

Pricing

How to use pricing to optimize sales and profit

We advise you on how to choose your price positioning, set prices, increase prices, and use price promotions.

Product Discovery

What product to create and how to improve it

We advise you on how to use observation, hypothesis generation, and experimentation to create and improve products.

Distribution

How to set your distribution to increase sales

We advise you on how to select distribution channels, how to work with retailers, and how to optimize the in-store experience.

Dr. Lachezar IvanovMarketing Strategy PartnerUS & UK & Germany

Dr. Lachezar Ivanov has half a decade of experience in marketing consulting, esp. in marketing strategy and research. He has a Ph.D. in Marketing from European University Viadrina, Germany, has given lectures at top marketing schools (incl. Miami Ad School), and has deep knowledge of consumer behavior, gleaned through his dissertation Evolutionary Behavioral Science in Marketing and Advertising and later work.

Eaon PritchardMarketing Communications PartnerAustralia

Eaon Pritchard has over two decades of experience in advertising in leading roles (on both agency and client sides). He had multi-award winning spells at Weapon7 in London and Clemenger BBDO in Melbourne, teaches at the Royal Melbourne Institute of Technology, and is the author of cult advertising books Where Did It All Go Wrong? and Shot By Both Sides.

Dr. Matt JohnsonResearch PartnerUS

Dr. Matt Johnson has over a decade of experience in applying neuroscience to marketing. He has a Ph.D. in Cognitive Neuroscience from Princeton University, lectures at Hult International Business School and at Harvard University’s Division of Continuing Education, and is the author of top-selling consumer psychology books Blindsight: The (mostly) hidden ways marketing reshapes our brains and Branding That Means Business.